How to explain to your customers how SIP works in VoIP

How to explain to your customers how SIP works in VoIP
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SIP vs VoIP: Are They the Same?
Suppose your customers are looking into business communications solutions. In their research, they will face a series of confusing acronyms and likely ask themselves questions as they compare SIP vs VoIP: ìIs a SIP phone the same as a VoIP phone, and what is an IP phone?î ìWhat does VoIP stand for?î We hear these questions all of the time.
According to the portal CommsBrief, there are at least 280 telecom abbreviations out there. With so many terms around (IP-PBX, PSTN, PRI, ISDN and the list goes on), no wonder buyers can become confused.
Some people in the industry use specific terms interchangeably, even when the words have very different technical meanings. This scenario makes matters worse, especially for company decision-makers who donít have an IT-related background.
Users commonly mix up VoIPís meaning with SIPís. But, although they accomplish the same goal of connecting calls via the Internet and work together, they are not the same thing. Letís compare SIP vs VoIP so you can better explain these terms to your customers.
SIP Definition
SIP stands for Session Initiation Protocol. It is a communication protocol organizations widely use to start and finish multimedia communication sessions, such as voice and video calls. SIP, therefore, is one of the specific protocols enabling VoIP. The Internet Engineering Task Force (IETF) is in charge of developing and standardizing this protocol.
When trying to elaborate on the SIP definition, itís easier to discuss what it lets your customers do instead of getting bogged down with the technical terminology.
In a nutshell, the SIP definition includes the messages traveling between endpoints and the rules for the establishment and termination of each session. Organizations can use SIP to transmit information between two endpoints or many. In addition to voice calls, they can use SIP for video conferencing, instant messaging, media distribution and other applications, which means it is a highly flexible technology.
If a potential buyer wants an all-inclusive solution for their business communication needs, SIP trunking is their best bet. Combining SIP with other tools, such as Asterisk, will make SIP phones and communications platforms even better because they can customize them to specific business needs.

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